:memo: Add link to JSON-LD

README.md

@@ -1,6 +1,7 @@
 # spoi-atlas-bp
 
-A JSON-LD template and examples for Atlas Best Practices integration with SPOI
+A [JSON-LD](https://json-ld.org/) template and examples for Atlas Best Practices integration with SPOI.
 
+## Usage
 
-Open the `bp-template.json` and replace all {{SOME_VALUE}} literals with valid values.
+Open the `bp-template.json` and replace all `{{SOME_VALUE}}` literals with valid values.